Maïsadour Semences Brand changes into MAS Seeds

13/04/2018

As of April 10th, Maïsadour Semences is becoming MAS Seeds to show better its innovative and international ambitions.

Present in 40 countries, with 12 subsidiaries abroad where 50% of its employees are located, MAS Seeds is always part of an extremely globalized market.  Its roots in the South-West of France are a major asset because it is a territory recognized for the quality of the seeds. France is the 1st seed exporting country worldwide, and the South-West is the 1st European field crop seeds exporting region.
Without the word « maïs », the new name is emphasizing the diversity of species (corn, sunflower, winter oilseed rape, sorghum, alfalfa, and others).

MAS Seeds belongs to Maïsadour Cooperative Group, the main agricultural group in South of France with 1.4 billion € turnover is owned by several thousands of farmers. The colors highlight its attachment to Maïsadour Cooperative Group, main agricultural cooperative in the South of France, which make a turnover of 1.4 Billion €.  MAS Seeds makes 85% of its turnover outside of France and invests 15% of it in R&D. This new brand will support the company’s strong ambition which is to triple the turnover by 2026 and become a major player in the international seed business.

Jean-Luc Capes, Chairman
Régis Fournier, Managing Director

 

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